The survey was carried out by Institutul de Prospectiva on behalf of DG for Internal Market, Industry,
Entrepreneurship and SMEs (DG GROW)
of the European Commission, as part of the project The EU retail ecosystem in the future – a vision for 2040 (

In this argument-based survey, hundreds of experts from around the world shared their views regarding the future of the retail ecosystem. Participants evaluated the likelihood of a set of possible developments at the time horizon of 2040, covering different aspects related to: retail interfaces; consumers’ behaviors, attitudes and preferences; retail spaces, environments, and services; sustainable commerce, transformations in supply chains, warehousing, logistics and delivery.

The results of this Delphi consultation will underpin the development of scenarios that generate future alternatives of the retail ecosystems in 2040.